Off-page optimization techniques focus on improving a site’s online credibility against the major engines. External link credibility is the primary algorithm factor that influences major search engine rankings. The more quality links you have pointing to your site, the higher your site will rank on the SERP (search engine results page). The following off-page optimization techniques will help you increase the number of backlinks to your site; therefore, improving the overall performance of your website.
1)Link Building
The best way to link build is to create valuable, unique website content that naturally attracts links. You want to create resourceful, relevant content that readers will want to link to.
2)Social Media
Posting on social networks is one of the fastest ways to build backlinks to your site. In the past, social networking links have not affected PageRank because of their nofolllow attribute; however, they will still increase site traffic and may indirectly build inbound links in the long run. Recently, there have been several discussions in the SEO community around Google adding social networking links to the algorithm, which would affect rankings, but this has not been confirmed yet by Google.
3)Blogs
Blogs are beneficial if they are actively managed because search engines love fresh content. If a search engine identifies that you post fresh content regularly, then they are going to crawl it more often. It’s also important to keep fresh content on the blog so that visitors can comment on and link to it from their own active sites.
External blog commenting can also be a great way to send traffic to your website. If you comment on a blog with relevant content to your site and provide a useful link to your website, this can help drive qualified traffic, which increases exposure and the likelihood of garnering more external links. Guest writing on already established blogs has recently become popular as well.
Stay away from black hat spamming techniques such as hidden inbound links, paid links or link farms, which are sites with 100+ links per page. These tactics may cause your site to be penalized.
4) Search Engine Submission
10) RSS Feed Creation and Submission
1)Link Building
The best way to link build is to create valuable, unique website content that naturally attracts links. You want to create resourceful, relevant content that readers will want to link to.
2)Social Media
Posting on social networks is one of the fastest ways to build backlinks to your site. In the past, social networking links have not affected PageRank because of their nofolllow attribute; however, they will still increase site traffic and may indirectly build inbound links in the long run. Recently, there have been several discussions in the SEO community around Google adding social networking links to the algorithm, which would affect rankings, but this has not been confirmed yet by Google.
3)Blogs
Blogs are beneficial if they are actively managed because search engines love fresh content. If a search engine identifies that you post fresh content regularly, then they are going to crawl it more often. It’s also important to keep fresh content on the blog so that visitors can comment on and link to it from their own active sites.
External blog commenting can also be a great way to send traffic to your website. If you comment on a blog with relevant content to your site and provide a useful link to your website, this can help drive qualified traffic, which increases exposure and the likelihood of garnering more external links. Guest writing on already established blogs has recently become popular as well.
Stay away from black hat spamming techniques such as hidden inbound links, paid links or link farms, which are sites with 100+ links per page. These tactics may cause your site to be penalized.
4) Search Engine Submission
Submit your site to different search engines. Search engines crawl your site.
5) Article Writing And Submission
5) Article Writing And Submission
Write an article to your site niche and submit it to article directory.
6) Forum Posting
6) Forum Posting
Forum posting is the way to get backlinks and traffic for your website.
7) Social Bookmarking
7) Social Bookmarking
Submit your site to social bookmarking sites like digg, stumbleupon, reddit, diigo, technorati, etc.
8) Image Sharing
8) Image Sharing
Share an image on image sharing sites like photobucket.com, flickr.com, zooomr.com, etc.
9) Video Sharing
9) Video Sharing
Create a video for your site and share it to video sharing sites like youtube, photobucket, metacafe, myspace, dailymotion, etc.
10) RSS Feed Creation and Submission
create rss feed for your site with the help of feedburner and submit it to rss feed directory.
good technique for offpage optimization to rank the website in top of the SERP.
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ReplyDeleteVery nice information Off Page Optimization techniques is important for SEO and it take more time but we should do it,
ReplyDeleteNo matter the age of your site, the benefits gained from proper SEO are great. The tips above should be able to help you a lot when you're looking into what to do for marketing. Majestic SEO
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