Search Engine Optimization means that it is a process of improve the appearance of a web page. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. But we have to see more and more mistakes in SEO. Many people may not be aware of. Google and other major search engines, this may lead to increase the volume of mistakes. In this section I share some common SEO mistakes and solutions.
Targeting the Wrong Keywords
A keyword means a word or series of word that must be entered into search engine to get result. Keyword is one of the most important items in SEO. First step in the optimization is choosing a proper keyword. Websites show up in search engine results only when they're relevant to keyword queries. If you fail to select a good keyword that means you are flop in first step in search engine optimization. So we find out a keyword very carefully. To research keywords for your industry, use tools such as Google's free Ad words Keyword Research service to look for search queries that generate an adequate volume of website results without being so competitive that your site won't rank high in the search results.
The above image shows the Google ad words keyword tool. You must write the keyword, website and category and apply search. Then we get the result that showing global and local monthly search result, competitions etc.
Duplicate Content
Duplicate content means same content that is present in internet in more than one place. It is correctly identified by the search engine and is badly affect our SEO process. Ensure that your page does hold any duplicate content; this will help to increase traffic to your site. By using the rel="canonical tag" , it instructing Google search engine for finding out the primary URL.
Low value Backlink
Backlink simply means that incoming links to a website or web page. There are different methods are available for generating the backlink. Low value back link means links from spam site and irrelevant website. This link may damage our website. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant.
So you give more importance to give and take link. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website. Another tool to help you with your link building campaign is the Back link Builder Tool. It is not enough just to have a large number of inbound links pointing to your site. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool.
In here you have to add only your url name, then we get a result that contain age , load time, page rank etc.
Ignoring URLs
If your url is relevant to your website content that is one of the main factor for SEO. The search engines and your visitors can look at this URL structure and in many cases determine association with your content. Just as it makes sense to have keyword phrases within your content, it also makes sense to have your URL structure named after your main keyword phrase that you are shooting for look in the address bar for this page, all the extra wording is not necessary.
If your website is not with good URLs, and its showing all the weird stuff in the URL like query string or any numbers, etc, that means, you are in the wrong path. Your URLs should be something, which is readable by human beings and the search engine robots as well.
Ignoring title and H1/H2 tags
To read an article or a story you will first look the title of that article. If you are interested in that title you will automatically fall into article. In the same way search engine will always first read the title tag of the page.
Make sure to use the top keywords you are targeting in your title and don’t make the title the same on every page. If you want to make a good title we should bothered about some points. I suggest some point keep the title as short, Google support maximum of 65 characters. Don’t start with the ‘welcome’ and avoid word ‘great’ from title. Tried to add some dash (-) and bar (|) symbol to your page title. The most important things should note that don’t use same title in every pages of your website.
Always make sure, you have a proper H1 and H2 tag on your webpage. The H1 tag should be purely based on your targeted keywords and the H2 tag should explain that well. Search engines will look for the H1 tag straight away. If a second H1 tag will present in your webpage, search engine will devalue that page. So we carefully given the H1to the webpage, make sure that we have only one H1 tag in one page.
Targeting the Wrong Keywords
A keyword means a word or series of word that must be entered into search engine to get result. Keyword is one of the most important items in SEO. First step in the optimization is choosing a proper keyword. Websites show up in search engine results only when they're relevant to keyword queries. If you fail to select a good keyword that means you are flop in first step in search engine optimization. So we find out a keyword very carefully. To research keywords for your industry, use tools such as Google's free Ad words Keyword Research service to look for search queries that generate an adequate volume of website results without being so competitive that your site won't rank high in the search results.
The above image shows the Google ad words keyword tool. You must write the keyword, website and category and apply search. Then we get the result that showing global and local monthly search result, competitions etc.
Duplicate Content
Duplicate content means same content that is present in internet in more than one place. It is correctly identified by the search engine and is badly affect our SEO process. Ensure that your page does hold any duplicate content; this will help to increase traffic to your site. By using the rel="canonical tag" , it instructing Google search engine for finding out the primary URL.
Low value Backlink
Backlink simply means that incoming links to a website or web page. There are different methods are available for generating the backlink. Low value back link means links from spam site and irrelevant website. This link may damage our website. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant.
So you give more importance to give and take link. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website. Another tool to help you with your link building campaign is the Back link Builder Tool. It is not enough just to have a large number of inbound links pointing to your site. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool.
In here you have to add only your url name, then we get a result that contain age , load time, page rank etc.
Ignoring URLs
If your url is relevant to your website content that is one of the main factor for SEO. The search engines and your visitors can look at this URL structure and in many cases determine association with your content. Just as it makes sense to have keyword phrases within your content, it also makes sense to have your URL structure named after your main keyword phrase that you are shooting for look in the address bar for this page, all the extra wording is not necessary.
If your website is not with good URLs, and its showing all the weird stuff in the URL like query string or any numbers, etc, that means, you are in the wrong path. Your URLs should be something, which is readable by human beings and the search engine robots as well.
Ignoring title and H1/H2 tags
To read an article or a story you will first look the title of that article. If you are interested in that title you will automatically fall into article. In the same way search engine will always first read the title tag of the page.
Make sure to use the top keywords you are targeting in your title and don’t make the title the same on every page. If you want to make a good title we should bothered about some points. I suggest some point keep the title as short, Google support maximum of 65 characters. Don’t start with the ‘welcome’ and avoid word ‘great’ from title. Tried to add some dash (-) and bar (|) symbol to your page title. The most important things should note that don’t use same title in every pages of your website.
Always make sure, you have a proper H1 and H2 tag on your webpage. The H1 tag should be purely based on your targeted keywords and the H2 tag should explain that well. Search engines will look for the H1 tag straight away. If a second H1 tag will present in your webpage, search engine will devalue that page. So we carefully given the H1to the webpage, make sure that we have only one H1 tag in one page.
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