5 Steps for Better Search Engine Optimization

Step 1. Search Engine Optimization

For better search engine optimization we need to create unique, accurate page titles and make use of the meta tags such as title, description, author, googlebot, content type etc.

Step 2. Site Structure

Improve your site structure by improving the URLs which exactly indicate what they meant by.Also make the site navigation user friendly.

Step 3. Content Optimization

Content optimization is one of the important factor in SEO. It is necessary to add quality content to the site. Also be careful in anchor text. Optimizing your images and the use uf heading tag is a good job in seo.

Step 4. Dealing With Crawlers

Make effective use of robots.txt and be aware of rel="nofollow" for links.

Step 5. Promotions and Analysis

Promote your website in the right ways and make use of free webmaster tools.

Off Page Optimization Techniques

Off-page optimization techniques focus on improving a site’s online credibility against the major engines. External link credibility is the primary algorithm factor that influences major search engine rankings. The more quality links you have pointing to your site, the higher your site will rank on the SERP (search engine results page). The following off-page optimization techniques will help you increase the number of backlinks to your site; therefore, improving the overall performance of your website.

1)Link Building

The best way to link build is to create valuable, unique website content that naturally attracts links. You want to create resourceful, relevant content that readers will want to link to.

2)Social Media

Posting on social networks is one of the fastest ways to build backlinks to your site. In the past, social networking links have not affected PageRank because of their nofolllow attribute; however, they will still increase site traffic and may indirectly build inbound links in the long run. Recently, there have been several discussions in the SEO community around Google adding social networking links to the algorithm, which would affect rankings, but this has not been confirmed yet by Google.

3)Blogs 

Blogs are beneficial if they are actively managed because search engines love fresh content. If a search engine identifies that you post fresh content regularly, then they are going to crawl it more often. It’s also important to keep fresh content on the blog so that visitors can comment on and link to it from their own active sites.

External blog commenting can also be a great way to send traffic to your website. If you comment on a blog with relevant content to your site and provide a useful link to your website, this can help drive qualified traffic, which increases exposure and the likelihood of garnering more external links. Guest writing on already established blogs has recently become popular as well.

Stay away from black hat spamming techniques such as hidden inbound links, paid links or link farms, which are sites with 100+ links per page. These tactics may cause your site to be penalized.

4) Search Engine Submission

Submit your site to different search engines. Search engines crawl your site.


5) Article Writing And Submission

Write an article to your site niche and submit it to article directory.


6) Forum Posting

Forum posting is the way to get backlinks and traffic for your website.

7) Social Bookmarking

Submit your site to social bookmarking sites like digg, stumbleupon, reddit, diigo, technorati, etc.


8) Image Sharing

Share an image on image sharing sites like photobucket.com, flickr.com, zooomr.com, etc.

9) Video Sharing

Create a video for your site and share it to video sharing sites like youtube, photobucket, metacafe, myspace, dailymotion, etc.

10) RSS Feed Creation and Submission

create rss feed for your site with the help of feedburner and submit it to rss feed directory.

Solutions for Most Common SEO Mistakes

Search Engine Optimization means that it is a process of improve the appearance of a web page. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. But we have to see more and more mistakes in SEO. Many people may not be aware of. Google and other major search engines, this may lead to increase the volume of mistakes. In this section I share some common SEO mistakes and solutions.

Targeting the Wrong Keywords

A keyword means a word or series of word that must be entered into search engine to get result. Keyword is one of the most important items in SEO. First step in the optimization is choosing a proper keyword. Websites show up in search engine results only when they're relevant to keyword queries. If you fail to select a good keyword that means you are flop in first step in search engine optimization. So we find out a keyword very carefully. To research keywords for your industry, use tools such as Google's free Ad words Keyword Research service to look for search queries that generate an adequate volume of website results without being so competitive that your site won't rank high in the search results.

The above image shows the Google ad words keyword tool. You must write the keyword, website and category and apply search. Then we get the result that showing global and local monthly search result, competitions etc.

Duplicate Content

Duplicate content means same content that is present in internet in more than one place. It is correctly identified by the search engine and is badly affect our SEO process. Ensure that your page does hold any duplicate content; this will help to increase traffic to your site. By using the rel="canonical tag" , it instructing Google search engine for finding out the primary URL.

Low value Backlink

Backlink simply means that incoming links to a website or web page. There are different methods are available for generating the backlink. Low value back link means links from spam site and irrelevant website. This link may damage our website. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant.

So you give more importance to give and take link. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website. Another tool to help you with your link building campaign is the Back link Builder Tool. It is not enough just to have a large number of inbound links pointing to your site. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool.



In here you have to add only your url name, then we get a result that contain age , load time, page rank etc.

Ignoring URLs

If your url is relevant to your website content that is one of the main factor for SEO. The search engines and your visitors can look at this URL structure and in many cases determine association with your content. Just as it makes sense to have keyword phrases within your content, it also makes sense to have your URL structure named after your main keyword phrase that you are shooting for look in the address bar for this page, all the extra wording is not necessary.

If your website is not with good URLs, and its showing all the weird stuff in the URL like query string or any numbers, etc, that means, you are in the wrong path. Your URLs should be something, which is readable by human beings and the search engine robots as well.

Ignoring title and H1/H2 tags

To read an article or a story you will first look the title of that article. If you are interested in that title you will automatically fall into article. In the same way search engine will always first read the title tag of the page.

Make sure to use the top keywords you are targeting in your title and don’t make the title the same on every page. If you want to make a good title we should bothered about some points. I suggest some point keep the title as short, Google support maximum of 65 characters. Don’t start with the ‘welcome’ and avoid word ‘great’ from title. Tried to add some dash (-) and bar (|) symbol to your page title. The most important things should note that don’t use same title in every pages of your website.

Always make sure, you have a proper H1 and H2 tag on your webpage. The H1 tag should be purely based on your targeted keywords and the H2 tag should explain that well. Search engines will look for the H1 tag straight away. If a second H1 tag will present in your webpage, search engine will devalue that page. So we carefully given the H1to the webpage, make sure that we have only one H1 tag in one page.

SEO Authors - WHO WE ARE !

I am Divya, graduate in chemistry and in software engineering. Starting my career as SEO in Axtec Software Solutions. I am delighted to write this blog for my friends who are new to SEO. The blog is written on an apt subject. It presents in a simple way for easy understanding of SEO and quality assurance.