5 Steps for Better Search Engine Optimization

Step 1. Search Engine Optimization

For better search engine optimization we need to create unique, accurate page titles and make use of the meta tags such as title, description, author, googlebot, content type etc.

Step 2. Site Structure

Improve your site structure by improving the URLs which exactly indicate what they meant by.Also make the site navigation user friendly.

Step 3. Content Optimization

Content optimization is one of the important factor in SEO. It is necessary to add quality content to the site. Also be careful in anchor text. Optimizing your images and the use uf heading tag is a good job in seo.

Step 4. Dealing With Crawlers

Make effective use of robots.txt and be aware of rel="nofollow" for links.

Step 5. Promotions and Analysis

Promote your website in the right ways and make use of free webmaster tools.

Off Page Optimization Techniques

Off-page optimization techniques focus on improving a site’s online credibility against the major engines. External link credibility is the primary algorithm factor that influences major search engine rankings. The more quality links you have pointing to your site, the higher your site will rank on the SERP (search engine results page). The following off-page optimization techniques will help you increase the number of backlinks to your site; therefore, improving the overall performance of your website.

1)Link Building

The best way to link build is to create valuable, unique website content that naturally attracts links. You want to create resourceful, relevant content that readers will want to link to.

2)Social Media

Posting on social networks is one of the fastest ways to build backlinks to your site. In the past, social networking links have not affected PageRank because of their nofolllow attribute; however, they will still increase site traffic and may indirectly build inbound links in the long run. Recently, there have been several discussions in the SEO community around Google adding social networking links to the algorithm, which would affect rankings, but this has not been confirmed yet by Google.

3)Blogs 

Blogs are beneficial if they are actively managed because search engines love fresh content. If a search engine identifies that you post fresh content regularly, then they are going to crawl it more often. It’s also important to keep fresh content on the blog so that visitors can comment on and link to it from their own active sites.

External blog commenting can also be a great way to send traffic to your website. If you comment on a blog with relevant content to your site and provide a useful link to your website, this can help drive qualified traffic, which increases exposure and the likelihood of garnering more external links. Guest writing on already established blogs has recently become popular as well.

Stay away from black hat spamming techniques such as hidden inbound links, paid links or link farms, which are sites with 100+ links per page. These tactics may cause your site to be penalized.

4) Search Engine Submission

Submit your site to different search engines. Search engines crawl your site.


5) Article Writing And Submission

Write an article to your site niche and submit it to article directory.


6) Forum Posting

Forum posting is the way to get backlinks and traffic for your website.

7) Social Bookmarking

Submit your site to social bookmarking sites like digg, stumbleupon, reddit, diigo, technorati, etc.


8) Image Sharing

Share an image on image sharing sites like photobucket.com, flickr.com, zooomr.com, etc.

9) Video Sharing

Create a video for your site and share it to video sharing sites like youtube, photobucket, metacafe, myspace, dailymotion, etc.

10) RSS Feed Creation and Submission

create rss feed for your site with the help of feedburner and submit it to rss feed directory.

On Page Optimization Techniques

On-page Optimization is totally running on the blog/website. The most important On Page optimization techniques include content optimization, the title-tag, several META-Tags, headlines & text decoration, alt- and title-attributes and continuous actualization. 

1. Title Tag

Title tag is very important for on-Page Optimization. Always try to include all your target keywords in to the title. But don’t include more than 70 letters in it.

2. Meta Tags

Mainly meta description and meta keywords are useful for On-page Optimization. But most of search engines don’t care much meta keywords. But still search engines use meta descriptions. So include all your target keywords in to the meta description.

3. Heading

It is good to have title (title tag) and heading to be same. And also use H1 tag for your main heading and use H2 tag for sub headings.

4. Number of words

You may write at least 300+ words in your article to get search engine attention. But it is better, if you can write 500-1000 words in your article.

5. Images

Try to include at least one image to your article with alt attribute. And also add your target keywords to image alt attribute.

6. URL structure
URL structure is also important for SEO. So include all your target keywords in to the URL.

7. Bold

Bold the target keywords in your post. It may be a little benefit for SEO.

8. First paragraph

First paragraph is also important for On-Page Optimization. Include all your target keywords to the first paragraph. But it is better to include all your target keywords in to the first sentence.

9. Avoid duplicate contents

Search engine punish duplicate contents. So always try to publish fresh things.

10. Sitemap

Sitemaps inform to the search engines that your site is available for crawling. 

What Are Search Engine Spiders?

A spider, also known as a robot or a crawler, is actually just a program that follows, or "crawls", links throughout the Internet, grabbing content from sites and adding it to search engine indexes.

Spiders only can follow links from one page to another and from one site to another. That is the primary reason why links to your site (inbound links) are so important. Links to your website from other websites will give the search engine spiders more "food" to chew on. The more times they find links to your site, the more times they will stop by and visit. Google especially relies on its spiders to create their vast index of listings.

Spiders find Web pages by following links from other Web pages, but you can also submit your Web pages directly to a search engine or directory and request a visit by their spider. In fact, it's a good idea to manually submit your site to a human-edited directory such as Yahoo, and usually spiders from other search engines (such as Google) will find it and add it to their database. It can be useful to submit your URL straight to the various search engines as well; but spider-based engines will usually pick up your site regardless of whether or not you've submitted it to a search engine.

How Search Engine Works

Basically, a search engine is a software program that searches for sites based on the words that you designate as search terms. Search engines look through their own databases of information in order to find what it is that you are looking for.

search engines are not simple. They include incredibly detailed processes and methodologies, and are updated all the time. This is a bare bones look at how search engines work to retrieve your search results. All search engines go by this basic process when conducting search processes, but because there are differences in search engines, there are bound to be different results depending on which engine you use.

1. The searcher types a query into a search engine.
2. Search engine software quickly sorts through literally millions of pages in its database to find matches to this query.
3. The search engine's results are ranked in order of relevancy.

How does a search work? 

Words or combinations of words that you have entered in the search box of a search engine are compared with the information in the search engine's database. The search function tries to match your input with the content of this information. The documents that are found are sorted, using a couple of algorithms, but surely on relevance, and are presented in your browser. The most relevant document is shown first, followed by other, less relevant documents

The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.

Crawler-Based Search Engines

Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.

If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Human-Powered Directories

A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.

Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.

"Hybrid Search Engines" Or Mixed Results

In the web's early days, it used to be that a search engine either presented crawler-based results or human-powered listings. Today, it extremely common for both types of results to be presented. Usually, a hybrid search engine will favor one type of listings over another. For example, MSN Search is more likely to present human-powered listings from LookSmart. However, it does also present crawler-based results (as provided by Inktomi), especially for more obscure queries.

Crawler-Based Search Engine

Crawler-based search engines have three major elements. First is the spider, also called the crawler. The spider visits a web page, reads it, and then follows links to other pages within the site. This is what it means when someone refers to a site being "spidered" or "crawled." The spider returns to the site on a regular basis, such as every month or two, to look for changes.

Everything the spider finds goes into the second part of the search engine, the index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with new information.

Sometimes it can take a while for new pages or changes that the spider finds to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed -- added to the index -- it is not available to those searching with the search engine.

Search engine software is the third part of a search engine. This is the program that sifts through the millions of pages recorded in the index to find matches to a search and rank them in order of what it believes is most relevant.

Solutions for Most Common SEO Mistakes

Search Engine Optimization means that it is a process of improve the appearance of a web page. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. But we have to see more and more mistakes in SEO. Many people may not be aware of. Google and other major search engines, this may lead to increase the volume of mistakes. In this section I share some common SEO mistakes and solutions.

Targeting the Wrong Keywords

A keyword means a word or series of word that must be entered into search engine to get result. Keyword is one of the most important items in SEO. First step in the optimization is choosing a proper keyword. Websites show up in search engine results only when they're relevant to keyword queries. If you fail to select a good keyword that means you are flop in first step in search engine optimization. So we find out a keyword very carefully. To research keywords for your industry, use tools such as Google's free Ad words Keyword Research service to look for search queries that generate an adequate volume of website results without being so competitive that your site won't rank high in the search results.

The above image shows the Google ad words keyword tool. You must write the keyword, website and category and apply search. Then we get the result that showing global and local monthly search result, competitions etc.

Duplicate Content

Duplicate content means same content that is present in internet in more than one place. It is correctly identified by the search engine and is badly affect our SEO process. Ensure that your page does hold any duplicate content; this will help to increase traffic to your site. By using the rel="canonical tag" , it instructing Google search engine for finding out the primary URL.

Low value Backlink

Backlink simply means that incoming links to a website or web page. There are different methods are available for generating the backlink. Low value back link means links from spam site and irrelevant website. This link may damage our website. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant.

So you give more importance to give and take link. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website. Another tool to help you with your link building campaign is the Back link Builder Tool. It is not enough just to have a large number of inbound links pointing to your site. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool.



In here you have to add only your url name, then we get a result that contain age , load time, page rank etc.

Ignoring URLs

If your url is relevant to your website content that is one of the main factor for SEO. The search engines and your visitors can look at this URL structure and in many cases determine association with your content. Just as it makes sense to have keyword phrases within your content, it also makes sense to have your URL structure named after your main keyword phrase that you are shooting for look in the address bar for this page, all the extra wording is not necessary.

If your website is not with good URLs, and its showing all the weird stuff in the URL like query string or any numbers, etc, that means, you are in the wrong path. Your URLs should be something, which is readable by human beings and the search engine robots as well.

Ignoring title and H1/H2 tags

To read an article or a story you will first look the title of that article. If you are interested in that title you will automatically fall into article. In the same way search engine will always first read the title tag of the page.

Make sure to use the top keywords you are targeting in your title and don’t make the title the same on every page. If you want to make a good title we should bothered about some points. I suggest some point keep the title as short, Google support maximum of 65 characters. Don’t start with the ‘welcome’ and avoid word ‘great’ from title. Tried to add some dash (-) and bar (|) symbol to your page title. The most important things should note that don’t use same title in every pages of your website.

Always make sure, you have a proper H1 and H2 tag on your webpage. The H1 tag should be purely based on your targeted keywords and the H2 tag should explain that well. Search engines will look for the H1 tag straight away. If a second H1 tag will present in your webpage, search engine will devalue that page. So we carefully given the H1to the webpage, make sure that we have only one H1 tag in one page.

Introduction to Search Engine Optimization

Individuals and organizations across the globe rely heavily on internet. The benefits of a respectable Internet presence are immense and well-documented. What is less well-known is how easily nonprofit organizations can increase their visibility on the major search engines.  Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. SEO is a process of optimizing the web pages in the search engine. It is a collected of rules and techniques in driving more traffic from the search engines.  It is a part of Internet Marketing and categorized into several types. Like SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Affiliate Marketing, etc…

Of all the above SEO is the cost effective method of increasing the popularity of the webpage. It is the legal process of optimizing the web page. This is done using On-Page and Off-Page Optimization techniques. In other way we can say that we follow the Google search engine rules to optimize it in the Google search. Since the Google is the top Search Engine we concentrate on optimizing in the Google search engine. Google follows the strict rules in showing the SERP results (query search results).

There are two types of results which show up when a user performs a search in one of these engines: sponsored listings (for which there is a cost) and organic results. We will focus on achieving organic results. Organic results are links to sites that the search engine has dynamically, and seemingly magically, ranked as being most relevant to any particular keyword or phrase. Unlike sponsored listings, you are not charged by the search engine if someone clicks your link as the result of an organic search. The higher your website is on the list of organic search results for your keywords, the more visitors your site is likely to get.

Good SEO means you will reach more people, which is the primary goal of just about every website out there, whether it is a business, non-profit, personal blog or anything else.  Strong SEO means that you are maximizing your organic traffic – people who arrive at your website “naturally”, e.g. arriving via search engines or external links rather than getting there via advertising, email newsletter, or other web marketing techniques.  The better your SEO practices are, the higher your ranking in search engine results will be, and consequently you will receive a lot more organic traffic than you would otherwise.